WE DON’T JUDGE, EVERYBODY IS WELCOMEstrangeideas2019-01-28T10:48:54+00:00
“Tall or short, narrow or wide, everyone’s welcome”
Our brief was to create an Ad campaign to increase brand awareness and target potential new customers.
What We Did
Conversations about weight are usually sensitive. For some people, weight is inversely proportional to self esteem. What we did was simple; with the copy and the graphics, we found a nicely humorous way to ‘body-shame’, without body-shaming.