‘ Judging a book by its cover’, is what people do.

It’s why a bad book with a great design might sell before a great book with a bad design. Whether it’s on a shelf in a library or book store, or on a page on an online store, a book’s design is what catches the attention of a prospective reader before they decide about the content.
And it’s not just the book cover, it everything; the choice of title, the binding, typography and layout, and even the colour and texture of the paper.

Purses split when the eyes are pleased

At Strange Ideas, we can help your book do three things; catch the eyes of your reader, unhook the zip of their purses and provide a pleasurable reader experience; which is important to most readers. It’s why good books sometimes get bad reviews, especially on e-book platforms.