Project Description

“Ready for the rain?”


Our brief was to develop outdoor campaign creatives to increase brand awareness for Standard Life.

What We Did

We came up with the phrase ‘Ready for the rain?’ and ‘Rain is a nuisance’ which were the cornerstone messages for the campaign.  The idea is that rain is inevitable; a blessing or a nuisance determined by your preparation for it. The messages, nudges the audience to save with Standard Life (plant seeds now) in preparation for the rainy days.


  • Copy Writing

  • Graphic Design

  • Bespoke Photography

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